Launched and led a brand consultancy specializing in creative marketing solutions. Spearheaded brand strategy development, campaign management, and client relations for various sectors, delivering high-impact marketing communication that boosted client visibility.
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Why Work With Me?
My goal is simple: to contribute my skills and experience to help businesses grow through strong, strategic branding. Whether you’re a new brand looking to establish your presence or an established business aiming to refresh your image, I am here to guide you through every step of the process, ensuring mutual growth and long-term success.
Let’s work together to build a brand that stands out, resonates with your audience, and drives results.
Strong Brand Builds Trust
With over 25 years of extensive experience in marketing and communications, I, Selvam Naiker, have had the privilege of working across various industries, markets, and geographies. My journey has taken me from the vibrant streets of Ahmedabad to international hubs like Malaysia, Frankfurt, and the Netherlands, where I immersed myself in understanding global consumer behavior, cutting-edge marketing communication strategies, and the latest in printing technologies and design.
As a passionate marketer and brand strategist, my expertise lies in helping businesses build and communicate their brand effectively through well-crafted MARCOM (Marketing Communication) strategies. I specialize in media sales and buying (outdoor & print), client and vendor management, and leading teams to execute high-impact marketing campaigns.
Professional Experience
Throughout my career, I’ve had the opportunity to spearhead various marketing communication and branding projects. From media planning and brand activations to sales and business development, I have consistently delivered results that enhance brand visibility and drive growth.
I’ve worked with renowned brands such as IDEA, LIC, Reliance, Airtel, and more, handling everything from ATL (Above-the-Line) and BTL (Below-the-Line) advertising to media buying and event management. My experience spans both digital and traditional marketing mediums, giving me a well-rounded perspective on how to effectively position brands in competitive markets.
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01
MID30 Design and Marcom, Ahmedabad
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02
Boxstory (Luxury Packaging), Ahmedabad
Established a premium packaging business offering bespoke solutions for luxury brands. Managed end-to-end packaging design and production while aligning brand identity with product presentation for high-end clientele.
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03
Pragati Offset Ltd., Hyderabad (Gujarat & Rajasthan Circle)
Led the marketing division, managing branding, communication, and media strategy for clients across Gujarat and Rajasthan. Oversaw packaging, offset printing, and digital marketing projects, creating customized solutions to elevate brand positioning.
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04
Eyecon Design, Ahmedabad
Handled brand management and new business development (NBD) initiatives. Directed creative strategy, media planning, and branding campaigns for high-profile clients, delivering seamless execution across digital, print, and outdoor media.
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05
ONE Advertising & Communication Service Ltd., Ahmedabad (Gujarat Circle)
Managed client accounts and business development, ensuring alignment between marketing strategies and client goals. Coordinated with advertising agencies, vendors, and media partners to execute campaigns that maximized brand visibility and engagement.
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06
COLORART, Mumbai (Gujarat Circle)
Directed operations for the Gujarat circle, overseeing digital printing projects and managing client relationships. Drove procurement, planning, and execution of marketing materials, ensuring quality and timely delivery for brand campaigns.
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07
Skyliners (Chitralekha Group), Mumbai
Handled business development and sales for outdoor media and branding solutions, managing key accounts and ensuring successful execution of media campaigns for corporate clients.
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08
Classic Billboards (M) sdn bhd, Kuala Lumpur, Malaysia
Developed and managed outdoor media sales strategies for the Malaysian market, growing client base and securing key advertising contracts.
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09
The Sandesh Ltd. (Group of Publications), Ahmedabad
Drove space selling and advertising sales for the print publication. Worked closely with clients to deliver advertising solutions that met their marketing objectives.
My Roles
Brand Strategist
Develop comprehensive branding strategies that align with the company’s goals and target audience.
Creative Advisor
Provide insights on brand aesthetics, including logos, taglines, and visual identity.
Brand Audit Specialist
Analyze the current brand performance and identify strengths, weaknesses, and opportunities for improvement.
Customer Experience Expert
Ensure that the brand delivers a consistent and positive experience across all touchpoints.
Rebranding Specialist
Lead and guide rebranding efforts to refresh or reposition the brand when necessary.
Brand Communication Advisor
Help refine the tone, messaging, and narrative to ensure clarity and consistency across marketing channels.